Released on = September 23, 2006, 12:15 pm

Press Release Author = LM

Industry = Apparel & Fashion

Press Release Summary = Buying Lingerie for a wife or girlfriend can be a challenge
for a man. This article covers the basics of lingerie and prepares a buyer to
discuss with a sales person.

Press Release Body = When a man wants to buy a gift of lingerie for his partner, it
can be a huge and bewildering task. Where do you start? So many brands and styles
exist. What are the differences? This short and basic guide to styles and brands of
lingerie will help to clarify the basics and will give you the essentials necessary
to ask for advice in a shop, department store or boutique.

There are 6 different categories of lingerie in the market: Sporty, Natural,
Elegant, Designer, Sexy and special occasion, or Bridal Lingerie. Of course, these
categories can overlap, Bridal or sexy lingerie can be made by a designer. Sporty
lingerie can also be natural. Natural can be sexy. But understanding these six
categories will help one to determine which lingerie to select.

Natural Lingerie, in general tends to be functional and less obvious. Simplicity,
quality and comfort tend to be the major criteria for use. Darjeeling lingerie
brand is for women who prefer the natural look.

The purpose of sporty lingerie is that the lingerie should support but not hinder
the lifestyle of the woman. They should not be obvious under tight clothing and yet
not give up anything in the way of functionality. Prada is well known for their
sport lingerie. Sloggi developed a strong image in this area as well.

Elegant lingerie is designed to give the woman a look of subtle sensuality without
being too obviously erotic. Many types and styles of elegant lingerie cross over
with designers. Chantelle's Riviera lingerie is one example of elegant lingerie.

Designer lingerie gives a woman the feeling of being special. As few people will
ever know she is wearing lingerie made by a designer, the woman who spends the money on designer lingerie is spending it mostly for herself. The focus is on style over
comfort or quality. Dolce and Gabana, Versace and recently popular Agent
Provocateur are a few important designers of lingerie.

Sexy lingerie combines a wide range of styles and look. Many different types of
lingerie can be included here, such as thongs or g-strings, teddy, corsets, garters,
body stockings, sheer lingerie etc. To be sure, any of these can be included in
other categories. For example a thong can be sporty or elegant. A corset can be
sexy, provocative or elegant. Any of them can be made by a designer. But the overall
look of these types of lingerie gives the woman a sexy feel. Victoria's Secret has a
focus on sexy lingerie. Fredericks is their fading competitor. Lola Luna specializes
in G-Strings or thongs. Lady Marlene focuses on Bustiers. Lise Charmel of France
combines seduction with fashion.

Bridal Lingerie is made especially for that one day for which a woman waits all of
her life, her wedding night. Usually it combines a white, creamy color with elegant
and sexy style. Comfort or durability is hardly an issue here, but sensuality and
style are essential. It seems that every lingerie designer markets a line of bridal lingerie.

So which brand of lingerie do you buy? Mostly that depends on where you live.
Lingerie tends to be national or regional. Though some manufacturers are attempting
to become global, there is no one company dominating the global market:

. Chantelle Lingerie is one of the top brands of French lingerie, exporting to more
than 50 countries. Passioneta and Darjeeling are Chantelle brands. However,
Chantelle sales are still quite small in the USA.

. La Perla began as a small Italian manufacturer of corsets and is now becoming
well known internationally as a manufacturer of lingerie

. Fantasie is a UK lingerie designer that focuses on lingerie in larger cup sizes.
The UK represents, by far, the major sales for Fantasie.

. Triumph is a German lingerie manufacturer that like La Perla had its beginnings as
a small local manufacturer of corsets and has grown to an international corporation.
Sloggi is a brand which is owned by Triumph. Triumph is barely existent in North
America.

. Victoria's Secret was started in the 1977 by Roy Raymond who wanted a European
style shop that was accessible to males as well as females. Raymond sold his company
in 1982 to The Limited Inc and it has grown up to be the top US manufacturer of
lingerie. However, Victoria's Secret is almost unknown n Europe.

To see examples of these and other types of lingerie visit
http://www.Sexy-Lingerie-Models.org


Web Site = http://www.Sexy-Lingerie-Models.org

Contact Details = http://www.Sexy-Lingerie-Models.org
+41764249963